On April 15 for Made in Italy Day, the Consulate of Italy in Adelaide organized an event to celebrate the excellence and creativity of Italian industry. The 2025 edition, entitled “Made in Italy: between identity and innovation,” was held at the Solitaire Automotive showroom in Adelaide, with many guests.
This year’s event focused on themes such as technology and innovation, with special attention given to the fields of robotics, artificial intelligence, the aerospace field, life sciences and renewable energy.
A number of prestigious brands took part in the event, each of which was able to display their products and present their companies, highlighting the innovation that distinguishes Made in Italy.
Many sectors of the Italian excellence were present. From automotive, with models by Alfa Romeo, Fiat/Abart and Maserati, to motorcycles of Ducati and bicycles of Bianchi, as well as Leonardo’s helicopter model. The renowned Italian culinary sphere was presented by coffee machines from Victoria Arduino brought by Charlie Black and food products from Bottega 1995. The elegance of Italian design was depicted internally by Natuzzi’s furniture. The sports and cultural spheres were also highlighted, thanks to Macron and Radio Italiana 531. Finally, through the presence of Aizoon and Nice, both companies operating in the technology sector, the theme of this edition was given even more prominence.
In addition to providing a unique opportunity for visibility to iconic Italian brands, the event was an important networking opportunity aimed at facilitating strategic connections between industry leaders, customers and relevant stakeholders.
Consul Ernesto Pianelli thanks Solitaire Automotive for their collaboration, all the companies for their involvement and for products they brought, which enriched the event, celebrating Made in Italy.
