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Launched be IT, the extraordinary communication campaign in support of Made in Italy

Italy is passion and style, heritage and diversity, innovation and creativity. But there’s so much more to it. It is about making exceptional things: curiosity and dedication, bravery and imagination, expertise and precision.

It is our brand, cool and unique: Italy is simply extraordinary. #beItaly #ITis cool #beIT

Discover more:

Watch the promotional video

beIT website