{"id":1121,"date":"2021-12-08T05:09:04","date_gmt":"2021-12-07T18:39:04","guid":{"rendered":"https:\/\/consadelaide.esteri.it\/news\/dal_consolato\/2021\/12\/lanciata-be-it-la-campagna-di-comunicazione-2\/"},"modified":"2023-10-24T10:55:54","modified_gmt":"2023-10-24T00:25:54","slug":"lanciata-be-it-la-campagna-di-comunicazione-2","status":"publish","type":"post","link":"https:\/\/consadelaide.esteri.it\/en\/news\/dal_consolato\/2021\/12\/lanciata-be-it-la-campagna-di-comunicazione-2\/","title":{"rendered":"Launched be IT, the extraordinary communication campaign in support of Made in Italy"},"content":{"rendered":"<p><strong>Italy<\/strong> is passion and style, heritage and diversity, innovation and creativity. But there\u2019s so much more to it. It is about making exceptional things: curiosity and dedication, bravery and imagination, expertise and precision.<\/p>\n<p>It is our brand, cool and unique: Italy is simply extraordinary. #beItaly #ITis cool #beIT<\/p>\n<p>Discover more:<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=JKxOsHxXERc\">Watch the promotional video<\/a><\/p>\n<p><a href=\"https:\/\/madeinitaly.gov.it\/en\/\">beIT website<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2175 img-fluid aligncenter\" src=\"https:\/\/consadelaide.esteri.it\/wp-content\/uploads\/2021\/12\/beIT-marcopoloexperience-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/consadelaide.esteri.it\/wp-content\/uploads\/2021\/12\/beIT-marcopoloexperience-300x169.jpg 300w, https:\/\/consadelaide.esteri.it\/wp-content\/uploads\/2021\/12\/beIT-marcopoloexperience-1024x576.jpg 1024w, https:\/\/consadelaide.esteri.it\/wp-content\/uploads\/2021\/12\/beIT-marcopoloexperience-768x432.jpg 768w, https:\/\/consadelaide.esteri.it\/wp-content\/uploads\/2021\/12\/beIT-marcopoloexperience.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"Italy is passion and style, heritage and diversity, innovation and creativity. But there\u2019s so much more to it. It is about making exceptional things: curiosity and dedication, bravery and imagination, expertise and precision. It is our brand, cool and unique: Italy is simply extraordinary. #beItaly #ITis cool #beIT Discover more: Watch the promotional video beIT [&hellip;]","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[],"class_list":["post-1121","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/consadelaide.esteri.it\/en\/wp-json\/wp\/v2\/posts\/1121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/consadelaide.esteri.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consadelaide.esteri.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consadelaide.esteri.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/consadelaide.esteri.it\/en\/wp-json\/wp\/v2\/comments?post=1121"}],"version-history":[{"count":1,"href":"https:\/\/consadelaide.esteri.it\/en\/wp-json\/wp\/v2\/posts\/1121\/revisions"}],"predecessor-version":[{"id":2176,"href":"https:\/\/consadelaide.esteri.it\/en\/wp-json\/wp\/v2\/posts\/1121\/revisions\/2176"}],"wp:attachment":[{"href":"https:\/\/consadelaide.esteri.it\/en\/wp-json\/wp\/v2\/media?parent=1121"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consadelaide.esteri.it\/en\/wp-json\/wp\/v2\/tags?post=1121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}